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BUILT FOR MANUFACTURERS AND DISTRIBUTORS

Discover a Clear Operating System for B2B eCommerce

The B2B eCommerce Blueprint gives manufacturers and distributors a proven sequence for improving how customers buy — without stalling sales, breaking operations, or turning digital into a never-ending internal project.
A clear path from uncertainty to confidence.
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What to Expect from the B2B Blueprint

What’s Inside Your Free Copy of The Blueprint

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  • A clear system for identifying where digital friction actually lives.
  • A five-stage lifecycle that shows what to do first — and what not to rush.
  • Practical guidance for navigating complexity without putting the business at risk.
  • A shared language to align sales, operations, IT, and leadership before work begins.
“This book gave us language and sequence for decisions we were already struggling to make. It helped us slow down and get it right.”
Jonathan Brown Bunzl Processor Division
“What stood out was the focus on how customers actually adopt digital. This was about building something customers would return to.”
Jonathan Brown Amphenol TPC Wire & Cable
“Most eCommerce books tell you what’s possible. This one tells you what to do — and what not to do — in the order it actually works. That alone made the book worth it.”
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Pamela Wesson McKenzie Taxidermy

Why B2B Digital Transformation Fails

Digital transformation isn’t failing because of platforms. It’s failing because everything around the platform is misaligned. Most mid-market manufacturers and distributors aren’t short on tools. They’re short on clarity, ownership, and a sequence everyone can follow.

The catalog becomes a liability

Data is outdated, inconsistent, or no one fully trusts it — and customers feel that friction immediately

Teams pull in different directions

Sales, IT, and operations optimize for their own workflows instead of the buyer experience.

Requirements shift mid-build

Scope changes erode confidence, timelines slip, and momentum disappears.

Integrations expose complexity

ERP rules, exceptions, and workarounds surface late and slow everything down.

The cost isn’t abstract. It shows up fast — and it compounds.
Slower revenue. Frustrated teams. Delayed launches. Lost trust.

While you’re debating next steps, competitors quietly move ahead.
This is why digital transformation stalls — or collapses — in the mid-market.

What You'll Learn in the B2B eCommerce Blueprint

This book explains what actually needs to happen for B2B eCommerce to work — and in what order. You’ll learn how to avoid common failure points, reduce risk before investment, and make decisions your teams and customers won’t push back on later.

The goal isn’t to launch faster. It’s to build a digital channel customers trust, adopt, and return to.
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Align your team

Create clarity across sales, operations, IT, and leadership — before work begins.
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Design the right buying experience

Design workflows that match how your customers actually buy.
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Build a usable catalog

Create product data your teams trust and customers can navigate.
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Plan integrations the right way

Understand ERP, pricing, and system constraints before they slow the project .
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Pilot with real customers

Validate workflows and behavior before scaling to everyone.
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Launch with confidence

Roll out with structure, adoption, and momentum — not chaos.

Who This Book Is Built For

If you’re leading a manufacturer or distributor between $50M–$500M in revenue, this will feel familiar.
You’re not early stage. You’re not buried in enterprise bureaucracy. You’re right in the middle — where complexity shows up fast and mistakes get expensive.
This book is built for that reality.

You’re outgrowing entry-level tools.

Enterprise platforms and committees slow everything down. You need progress, not process.

You’re dealing with real-world complexity

Large catalogs. Legacy ERP. Custom pricing.
Sales-driven workflows that don’t fit clean demos.

Your buyers expect more now

Your customers compare you to the best digital experiences they use every day.

You need a clear system to move forward

Just a proven sequence to modernize your digital channel without stalling the business as you scale.
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Meet Ethan Giffin

I’m the Founder and CEO of Groove Commerce. For nearly twenty years, I’ve worked inside manufacturers and distributors helping them modernize how customers buy — while keeping sales teams productive and operations intact.

Digital transformation should be dramatic, risky, or theoretical. It should be structured, practical, and grounded in how businesses actually run. The B2B eCommerce Blueprint is the system I use to guide teams through complex change — bringing clarity, momentum, and a sequence they can trust.

I wrote this book because too many teams were being sold platforms — when what they really needed was an operating system.

Let’s Connect on Linkedin

Frequently Asked Questions

What kind of book is The B2B eCommerce Blueprint?

It’s a practical operating guide focused on how customers actually buy. The book lays out a clear system for building and scaling B2B eCommerce in a way customers adopt, trust, and return to.

Get the B2B eCommerce Blueprint

The B2B eCommerce Blueprint is written for leaders who want clarity before committing time, money, or internal capital. If you’re responsible for how customers buy — and want a structured, proven way to think through what comes next — this book is designed to help you move forward with confidence.
Rush Me a Free Copy
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