Revolutioning B2B Buying for an Automotive Parts Distributor

Where Groove Came In

Groove began with operational discovery. Before discussing design or features, we mapped revenue segments, pricing tiers, and account structures inside NetSuite. We reviewed how customer-specific price levels, quantity breaks, and payment terms were configured.

We traced how orders flowed from checkout through fulfillment, shipping, and financial posting. We identified where friction occurred and which workflows required stabilization before expansion. Only after clarifying those dependencies did we move forward with a platform transition to BigCommerce, supported by a properly structured NetSuite integration.

Groove led both strategy and implementation. The objective was not speed. It was sequence.

What We Built

The new solution centered on a stable, real-time BigCommerce–NetSuite integration.

Core capabilities included:

• Real-time synchronization of orders, customers, and inventory between BigCommerce and NetSuite
• Customer-specific pricing driven directly from NetSuite price levels
• Tiered volume discounts for approved B2B customer groups
• Support for Net 30 and account-based payment terms
• Automated order routing into NetSuite without manual re-entry
• Warehouse-level inventory visibility

Industry-specific functionality was layered carefully.

A transmission configurator was developed to manage complex builds without generating unnecessary SKU variations. Customer selections follow defined configuration logic and pass structured data directly into NetSuite.

A year, make, and model lookup system was implemented using structured product metafields. Customers enter vehicle details and receive compatible results. This improves purchase accuracy and reduces returns.

Every pricing rule and order submission reflects NetSuite’s logic. There is no secondary pricing table or disconnected workflow.

What Changed

The first measurable shift was operational stability.

Manual pricing adjustments declined.

• Manual pricing adjustments declined.

• Order corrections decreased.

• Inventory discrepancies were reduced.

B2B customers gained confidence placing orders online because pricing, terms, and availability matched their agreements. Internally, teams spent less time reconciling data and more time supporting accounts and managing growth initiatives. Online adoption increased steadily because the system was accurate and predictable. Growth followed stability — not the other way around.

Why This Worked

This project succeeded because decisions were made in the right order.

ERP logic was clarified before front-end design.
Integration stability was prioritized before feature expansion.
Adoption was considered before optimization.

By treating NetSuite as the operational foundation and extending it outward through a disciplined BigCommerce integration, the company reduced risk while improving efficiency.

The result was not simply a new platform. It was a connected operating environment — aligned with how the business actually runs, and structured to support continued growth without increasing internal strain.

Operational Impact

Within the first several months after launch, the most noticeable change was internal. Order data no longer required routine correction. Pricing pulled directly from NetSuite reduced discrepancies. Inventory visibility aligned across systems.

Manual order entry declined as customer-specific pricing and payment terms became reliable online. Reorders shifted from email and phone into structured digital workflows.

Back-office teams spent less time reconciling transactions between systems. Sales teams reduced time spent validating routine orders and focused more on account support and technical guidance. Because the integration stabilized core processes, the business was able to absorb increased order volume without adding proportional administrative overhead.

Digital adoption increased steadily. Average order values improved as customers used configuration tools and bulk pricing tiers with confidence.

More importantly, the organization trusted the system. Pricing updates made in NetSuite reflected online. Inventory adjustments flowed accurately. Orders moved cleanly from checkout to fulfillment. Operational strain decreased — not because processes were simplified, but because they were aligned.