Choose Your Path
Blog
What It’s For: Ongoing perspective and practical thinking
Short, focused insight on B2B eCommerce, digital adoption, and organizational change — grounded in real manufacturing and distribution environments.
This is where we share patterns we’re seeing, mistakes teams commonly make, and small shifts that help digital become easier, more predictable, and more effective over time.
Guides & Downloads
What It’s For: Deeper work on specific problems
Longer-form resources designed to help you work through concrete questions — from planning and alignment to adoption and optimization.
These guides are built to be used and shared internally, helping teams create clarity, reduce guesswork, and make better decisions before small issues become expensive ones later on.
What It’s For: The complete operating system
The Blueprint lays out a clear, three-year operating system for turning digital into a strategic revenue channel — without false starts or expensive rework.
It connects customer behavior, internal alignment, and execution into a single, practical model leaders can follow as digital moves from project to performance.
What It’s For: Learning from real experience
Conversations with operators and leaders who are modernizing how their customers buy inside complex B2B organizations every day.
Each episode focuses on what actually happened — what worked, what didn’t, and what changed once customers were involved — without theory or influencer noise.
How to Use These Resources
Digital maturity doesn’t happen all at once. The questions that matter early on are different from the ones that surface after launch — and different again once customers begin to adopt.
Use this page to orient yourself. Start where you are today, and come back as your organization, your customers, and your systems evolve.
- Early on, focus on understanding customers and internal alignment
- After launch, prioritize adoption and behavior change
- Once digital is active, look for ways to reduce friction and build momentum